Size the market, take a share of it by cabin, price it at a yield, fly it with a given aircraft and frequency. Cost splits two ways: escapable if you don't operate, carried either way if you do. The method is below; the working model goes to paid subscribers.
The page you are on explains the method. The model itself — the one you type your own market size, fares, aircraft and frequency into — goes to paid subscribers of Strategic Bearing, as a spreadsheet where every output is a live formula rather than a number someone typed.
That means you can point it at a different route, argue with an assumption, and watch the whole thing move. It is a structure for the argument, not a substitute for it.
Already a paid subscriber? Reply to any Strategic Bearing email and I will send it over.
Five years, built from the inputs you control rather than a verdict handed down:
Why two. A route can clear cash and still destroy value. That gap is the thing most often argued about in a network meeting and most often left implicit, which is the reason the model separates the two rather than reporting one number.